Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:
- 65% of consumers have had a digital experience change their opinion about a brand
- Branded experience is replacing advertising
- 73% have posted a review on a social network/website
- 40% of consumers "friended" a brand on their social network
- 26% follows a brand on twitterRead More....