Primitivi / Social Media Creatives » social media

social media tips voor non-profits

Vibeke Helder — Thu, 18 Nov 2010 10:16:24 +0000

Non-profit organisaties kunnen hun voordeel doen met alle social media die nu voorhanden zijn. Als organisatie kun je in dialoog gaan met je publiek, je potentiële gever, en zo op een open manier communiceren over je activiteiten en over de geldstromen binnen de organisatie. Social media zijn in te zetten om betrokkenheid bij de doelgroep te faciliteren. De onderstaande presentaties geven tips over de mogelijkheden van bijvoorbeeld facebook, foursquare en twitter.

De kanttekening die ik hierbij meteen maak is dat je eerst goed de behoeftes van je doelgroep in kaart moet brengen en wat je daar wilt bereiken, voordat je specifieke middelen gaat inzetten. Iedereen kan een twitteraccount openen, maar wat wil je met twitter doen? Wil je de dialoog aangaan met je doelgroep? Wil je luisteren? Wil je fondsenwerven? Wil je bewustwording creëren?

Stel jezelf eerst deze vragen voordat je de tips van deze presentaties opvolgt.

50 Social Media Tactics for Nonprofits

50 (More) Social Media Tactics for Nonprofits

Real conversations are going on

Paolo Martorino — Fri, 07 May 2010 12:17:28 +0000

Not really surprisingly for us but real conversations seem to be going on amongst brands and their audiences says a recent study form Burson-Marsteller. Eight out of ten of the largest 100 companies in the Fortune Global 500 index uses one or more popular social media platforms.

Global brands find value from engaging in social media. Twitter seems to be very popular with 65% of the brands having a presence here. Notable is that European brands have the same Twitter presence as the US brands, 70%.

Facebook and Youtube channels are also valued as important by half of the top brands because the use them quite seriously. Most brands use multiple accounts, channels, blogs, fan pages, names when using these social media. Most striking is that they really engage in conversations with their audiences in different varieties of conversations styles.

For an effective business approach to social media, they suggest the following approach which also reflects the way we at PRIMITIVI like to embedd social in your organization:

1. Monitor your own, and your competitors, social media presence.

2. Get top management “buy-in”.

3. Develop a social media strategy.

4. Define and publish a social media policy.

5. Develop internal structure.

6. Contribute to the community.

7. Participate in good times and in bad.

8. Be perpared to respond in real time.

9. Beyond monitoring, measure the impact of social media engagement.

Check the slideshare underneath for more details on this social media survey.

Global Social Media Checkup

View more presentations from Burson-Marsteller.

The shift from creating to sharing

Vibeke Helder — Thu, 15 Apr 2010 14:57:57 +0000

In the recent years more and more people have become active online, and the use of social media has shifted from creating to sharing. One of the reasons is that new technologies enable a large group of people to engage in online conversation. Not everyone is willing to blog a whole article, but sending a comment or a re-tweet is easily done and integrated in online behaviour. The illustration below from Flowtown and Postrank depicts this shift of the last three years. The conversation is taking place online and that’s the place where you can learn the most.

Social Media Demographics

Vibeke Helder — Tue, 13 Apr 2010 07:35:44 +0000

Demographics help you to get an insight in who is using which social platform. It helps you decide where you should focus your social media strategy on, depending on your market. We at PRIMITIVI love info-graphics and Flowtown came up with this wonderful one. Social networks have experienced an explosive growth and this info-graphic gives you a good overview of the demographics of the users.

For instance, women represent more than 55% of the population on social networks such as Facebook and Twitter, whereas men use more reference sites such as Digg. What is also remarkable is that the age group from 35-54 is mostly represented throughout all the mentioned social networks.

The demographics of online social use are always dynamic, but can be helpful in deciphering trends. View the full-size info-graphic.

Almost a billion Social Media users!

Paolo Martorino — Tue, 06 Apr 2010 20:40:16 +0000

A short update on the latests stats om social media usage worldwide. 72% of the connected population are member of at least one social network, which translates to 940 million users worldwide!

Below you can the check the full report dorm INSites consulting om the latest figures.

Social networks around the world 2010

Thought leadership in B2B social marketing

Paolo Martorino — Sun, 13 Dec 2009 22:30:13 +0000

Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social business-to-consumer marketing. The only differences between B2C and B2B are represented specifically by the influencers, communities, conversations, questions, interactions and their place within the buy and value cycles.

To get a deeper view at B2B social media marketing in 2010, eMarketer graphed the results…

Conveying thought leadership is a clear and promising chance for social brands. 60% of polled B2B marketers reported that thought leadership was at the top of the list for reasons they would engage in social networks. Generating leads and customer feedback served as the second and third top motivators for participation with 49% and 46%.

We can conclude that the dynamics of doing business and the role of influence share similar attributes that significantly benefit from socialized media and participation. So start being a social brand with thought leadership today.

Digital Branding: Social experience matters

Paolo Martorino — Mon, 30 Nov 2009 16:37:36 +0000

Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:

65% of consumers have had a digital experience change their opinion about a brand
Branded experience is replacing advertising
73% have posted a review on a social network/website
40% of consumers “friended” a brand on their social network
26% follows a brand on twitter
After deals the main reason consumers “friend a brand” is because they are really a fan
Majority of consumers who engage with a social brand change from passive receivers into brand advocates almost instantly!
Mobile internet use skyrocketing
Multiple positive brand experiences build and make a brand
Connected Consumers are the new Mainstream

Download the full report here

FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings

View more presentations from Razorfish Marketing.

De Social Media Revolutie vindt vandaag plaats

Primitivi — Thu, 20 Aug 2009 13:45:50 +0000

Social media zorgen voor een fundamentele verandering van de wijze waarop we als merk communicatie inzetten. Bovenstaande video van Eric Qualman van Socialnomics geeft in het kort weer wat de laatste stats zijn op het gebied van social media marketing. Een paar voorbeelden.

In 2010 zal de groep Gen Y groter zijn dan de groep Baby Boomers
96% van deze groep is lid van een sociaal netwerk
In de VS is 1 op de 8 huwelijken tot stand gekomen dankzij sociale netwerken
Facebook heeft de afgelopen 9 maanden 100 miljoen gebruikers erbij gekregen
80% van de organisaties gebruikt LinkedIn als primaire tool om nieuwe werknemers te werven
Twitter gebruik gebeurt voor 80% via mobiele apparaten.
Dit jaar is het Boston College gestopt met het distribueren van e-mail addressen aan nieuwe studenten!
Er zijn momenteel 200 miljoen Blogs. 54% v/d bloggers post of tweet dagelijks content.

Social studentenwerving met Studiedate.nl

Primitivi — Fri, 13 Mar 2009 23:48:40 +0000

Vanaf vandaag gaat middels een soft-launch Studiedate live. In opdracht van Hogeschool INHolland heeft Primitivi dit unieke social wervingsconcept bedacht, ontwikkeld en gerealiseerd. Studiedate is een nieuwe en transparante wijze van studiekeuze en studentenwerving.

Studiedate koppelt scholieren die zich aan het oriënteren zijn op een studie bij INHolland aan studenten. Studiedate.nl is een open social network waar studenten de regie zelf in handen hebben. Op basis van een speelse interactieve matchmeter koppelt Studiedate.nl scholieren aan studenten. De meest populaire social media zoals Hyves, MSN, YouTube, Flickr, Last.fm en Slideshare zijn volledig geintegreerd op Studiedate.nl. Participerende studenten kunnen via een persoonlijke profielmanager zelf bepalen welke social media zij willen inzetten om hun verhaal te vertellen.

Ter ondersteuning van de launch heeft Primitivi ook enkele middelen ontwikkeld zoals een poster en een banner.

Social Media Marketing voor Digitale Pioniers

Primitivi — Tue, 16 Dec 2008 16:50:05 +0000

Op uitnodiging van de Digitale Pioniers Academie, onderdeel van Kennisland, heeft Primitivi afgelopen vrijdag een presentatie gegeven over Social Media Marketing.

Social Media Marketing

View SlideShare presentation or Upload your own.

Digitale Pioniers is volledig gestoeld op het Open Source gedachtengoed. Zie hier de nieuwe website van de Digitale Pioniers die vorige week live is gegaan. Op de nieuwe site staan erg leuke maatschappelijk interessante innovatieve projecten.