Primitivi - Social Media Marketing Bureau

Not really surprisingly for us but real conversations seem to be going on amongst brands and their audiences says a recent study form Burson-Marsteller. Eight out of ten of the largest 100 companies in the Fortune Global 500 index uses one or more popular social media platforms.
Global brands find value from engaging in social media. Twitter seems [...]

Our marketing hero Seth Godin pulled it off again. To launch his new guru-crowdsourced book What Matters Now he decided to go viral. And it worked
A deluge of ideas include Tony Hsieh (Zappos.com), Jason Fried (37signals), Gary Vaynerchuk (garyvaynerchuk.com), Chris Anderson (Wired), Gina Trapani (Lifehacker) and Tim O’Reilly (O’Reilly Media) is the result. [...]

Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software  update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social business-to-consumer marketing. The only differences [...]

Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:

65% of consumers have had a digital experience change their opinion about a brand
Branded experience is replacing advertising
73% have posted a review on a social network/website
40% of consumers “friended” a brand on [...]

Als pioneer op het gebied van social media marketing kunnen we niet nalaten op even kort stil te staan bij een vandaag gepubliceerd onderzoek over social media. Bij Primitivi merken we namelijk al langer dat steeds meer merken overtuigd zijn van de inzet van social media marketing. Adformatie publiceert vandaag de resultaten van een onderzoek [...]