Primitivi - Social Media Marketing Bureau

Posts Tagged ‘Social Brands’

Real conversations are going on

vrijdag, mei 7th, 2010
Not really surprisingly for us but real conversations seem to be going on amongst brands and their audiences says a recent study form Burson-Marsteller. Eight out of ten of the largest 100 companies in the Fortune Global 500 index uses one or more popular social media platforms. Global brands find value from engaging in soRead More....

What Matters Now

woensdag, december 16th, 2009
Our marketing hero Seth Godin pulled it off again. To launch his new guru-crowdsourced book What Matters Now he decided to go viral. And it worked :-) A deluge of ideas include Tony Hsieh (Zappos.com)Read More....

Thought leadership in B2B social marketing

zondag, december 13th, 2009
Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social businRead More....

Digital Branding: Social experience matters

maandag, november 30th, 2009
Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:
  • 65% of consumers have had a digital experience change their opinion about a brand
  • Branded experience is replacing advertising
  • 73% have posted a review on a social network/website
  • 40% of consumers "friended" a brand on their social network
  • 26% follows a brand on twitterRead More....

Social media marketing nu echt in de mix!

donderdag, juli 23rd, 2009
Als pioneer op het gebied van social media marketing kunnen we niet nalaten op even kort stil te staan bij een vandaag gepubliceerd onderzoek over social media. Bij Primitivi merken we namelijk al langer dat steeds meer merken overtuigd zijn van de inzet van social media marketing. Adformatie publiceert vandaag de resultaten van een onderzoek uitgevoerd door Blauw Research onder adverteerders en bureaus naar de houding en inzet van social media. Wat valtRead More....