Primitivi / Social Media Creatives » facts and figures

Altijd handig: Laatste feiten over Facebook gebruikers op een rij

Paolo Martorino — Mon, 22 Nov 2010 11:26:20 +0000

Dat Facebook ook in Nederland met ruim 3 miljoen gebruikers een belangrijk onderdeel is geworden van de sociale infrastructuur is evident. Maar wat doet de gemiddelde gebruiker op Facebook?

# Facebook heeft ruim 500 miljoen gebruikers.

#Gemiddeld heeft een Facebook gebruiker 130 vrienden.

# Een gemiddelde bezoeker spendeert ongeveer een uur van zijn dag op Facebook.

Usergenerated content en interesse’s in Facebook is gigantisch aan het groeien en zeer divers

# De gemiddelde Facebook gebruiker is verbonden aan 80 gemeenschappelijke pagina’s, groepen en evenementen.

# Facebook gebruikers houden zich met meer dan 900 miljoen onderwerpen (pagina’s, groepen, evenementen en community’s) bezig op Facebook.

# Elke maand maakt de Facebook gebruiker 90 onderdelen content (web links, nieuwsberichten, blog posts, notities, foto albums, etc.)

# Er worden meer dan 30 miljard onderdelen content gedeeld per maand.

# Meer dan 300.000 gebruikers vertalen de site via de vertalingen toepassing

Gamen op Facebook is BIG

# 53% van alle Facebook gebruikers speelt games op Facebook

# 70% van de Facebook gamers is vrouw

Facebook interactie vind ook duidelijk plaats buiten Facebook.com

# Elke maand connecten ruim 150 miljoen mensen met Facebook via externe websites.

# Er zijn meer dan 100 miljoen mobiele Facebook gebruikers actief

(Bronnen: Social Media Today, Online Media Gazette, Statistics from Facebook press office)

Real conversations are going on

Paolo Martorino — Fri, 07 May 2010 12:17:28 +0000

Not really surprisingly for us but real conversations seem to be going on amongst brands and their audiences says a recent study form Burson-Marsteller. Eight out of ten of the largest 100 companies in the Fortune Global 500 index uses one or more popular social media platforms.

Global brands find value from engaging in social media. Twitter seems to be very popular with 65% of the brands having a presence here. Notable is that European brands have the same Twitter presence as the US brands, 70%.

Facebook and Youtube channels are also valued as important by half of the top brands because the use them quite seriously. Most brands use multiple accounts, channels, blogs, fan pages, names when using these social media. Most striking is that they really engage in conversations with their audiences in different varieties of conversations styles.

For an effective business approach to social media, they suggest the following approach which also reflects the way we at PRIMITIVI like to embedd social in your organization:

1. Monitor your own, and your competitors, social media presence.

2. Get top management “buy-in”.

3. Develop a social media strategy.

4. Define and publish a social media policy.

5. Develop internal structure.

6. Contribute to the community.

7. Participate in good times and in bad.

8. Be perpared to respond in real time.

9. Beyond monitoring, measure the impact of social media engagement.

Check the slideshare underneath for more details on this social media survey.

Global Social Media Checkup

View more presentations from Burson-Marsteller.

The shift from creating to sharing

Vibeke Helder — Thu, 15 Apr 2010 14:57:57 +0000

In the recent years more and more people have become active online, and the use of social media has shifted from creating to sharing. One of the reasons is that new technologies enable a large group of people to engage in online conversation. Not everyone is willing to blog a whole article, but sending a comment or a re-tweet is easily done and integrated in online behaviour. The illustration below from Flowtown and Postrank depicts this shift of the last three years. The conversation is taking place online and that’s the place where you can learn the most.

Social Media Demographics

Vibeke Helder — Tue, 13 Apr 2010 07:35:44 +0000

Demographics help you to get an insight in who is using which social platform. It helps you decide where you should focus your social media strategy on, depending on your market. We at PRIMITIVI love info-graphics and Flowtown came up with this wonderful one. Social networks have experienced an explosive growth and this info-graphic gives you a good overview of the demographics of the users.

For instance, women represent more than 55% of the population on social networks such as Facebook and Twitter, whereas men use more reference sites such as Digg. What is also remarkable is that the age group from 35-54 is mostly represented throughout all the mentioned social networks.

The demographics of online social use are always dynamic, but can be helpful in deciphering trends. View the full-size info-graphic.

Almost a billion Social Media users!

Paolo Martorino — Tue, 06 Apr 2010 20:40:16 +0000

A short update on the latests stats om social media usage worldwide. 72% of the connected population are member of at least one social network, which translates to 940 million users worldwide!

Below you can the check the full report dorm INSites consulting om the latest figures.

Social networks around the world 2010

Facebook Facts & Figures – December 2009

Edwin — Mon, 14 Dec 2009 11:41:44 +0000

This month Facebook announced that the social network site has got more than 350 million active users. Each user spends an average of 55 minutes each day on Facebook.

In 5 years Facebook has grown from 1 million users to an impressive 350 million users. 300,000 Facebook users helped to translate the platform in 70 different languages.

Each month users upload over 2.5 million photos to their Facebook profile and share more than 3.5 million pieces of content (weblinks, news stories, blog postings, notes, etc.) each week.

Currently there are over 350,000 active Facebook applications, built by 3rd party developers. 250 of these applications have more than 1 million monthly active users.

Approximately 20% of the active users access Facebook through their mobile devices. These users are almost 50% more active on Facebook than non-mobile users.

Will Facebook grow to 500 million users in 2010? If Facebook does, they will be bigger than Microsoft’s Live network that currently got more than 500 million users.

This month Facebook announced that the social network site has got more than 350 million active users. Each user spends an average of 55 minutes each day on Facebook.

In 5 years Facebook has grown from 1 million users to an impressive 350 million users. 300,000 Facebook users helped to translate the platform in 70 different languages.

Each month users upload over 2.5 million photos to their Facebook profile and share more than 3.5 million pieces of content (weblinks, news stories, blog postings, notes, etc.) each week.

Currently there are over 350,000 active Facebook applications, built by 3rd party developers. 250 of these applications have more than 1 million monthly active users.

Approximately 20% of the active users access Facebook through their mobile devices. These users are almost 50% more active on Facebook than non-mobile users.

Will Facebook grow to 500 million users in 2010? If Facebook does, they will be bigger than Microsoft’s Live network that currently has got more than 500 million users.