Primitivi - Social Media Marketing Bureau

Archive for the ‘Social Trends’ Category

Digital Branding: Social experience matters

maandag, november 30th, 2009
Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:
  • 65% of consumers have had a digital experience change their opinion about a brand
  • Branded experience is replacing advertising
  • 73% have posted a review on a social network/website
  • 40% of consumers "friended" a brand on their social network
  • 26% follows a brand on twitterRead More....