By Vibeke Helder on Apr 15, 2010 in Featured, Social Facts & Figures, Social Media Marketing, Social Networks, Social Trends | Comments Off
In the recent years more and more people have become active online, and the use of social media has shifted from creating to sharing. One of the reasons is that new technologies enable a large group of people to engage in online conversation. Not everyone is willing to blog a whole article, but sending a [...]
By Vibeke Helder on Apr 13, 2010 in Social Facts & Figures, Social Networks, Social Trends | Comments Off
Demographics help you to get an insight in who is using which social platform. It helps you decide where you should focus your social media strategy on, depending on your market. We at PRIMITIVI love info-graphics and Flowtown came up with this wonderful one. Social networks have experienced an explosive growth and this info-graphic gives [...]
By Paolo Martorino on Nov 30, 2009 in Featured, Social Branding, Social Facts & Figures, Social Trends | Comments Off
Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:
65% of consumers have had a digital experience change their opinion about a brand
Branded experience is replacing advertising
73% have posted a review on a social network/website
40% of consumers “friended” a brand on [...]