Dat Facebook ook in Nederland met ruim 3 miljoen gebruikers een belangrijk onderdeel is geworden van de sociale infrastructuur is evident. Maar wat doet de gemiddelde gebruiker op Facebook?

# Facebook heeft ruim 500 miljoen gebruikers.

#Gemiddeld heeft een Facebook gebruiker 130 vrienden.

# Een gemiddelde bezoeker spendeert ongeveer een uur van zijn dag op Facebook.

Usergenerated content en interesse’s in Facebook is gigantisch aan het groeien en zeer divers

# De gemiddelde Facebook gebruiker is verbonden aan 80 gemeenschappelijke pagina’s, groepen en evenementen.

# Facebook gebruikers houden zich met meer dan 900 miljoen onderwerpen (pagina’s, groepen, evenementen en community’s) bezig op Facebook.

# Elke maand maakt de Facebook gebruiker 90 onderdelen content (web links, nieuwsberichten, blog posts, notities, foto albums, etc.)

# Er worden meer dan 30 miljard onderdelen content gedeeld per maand.

# Meer dan 300.000 gebruikers vertalen de site via de vertalingen toepassing

Gamen op Facebook is BIG

# 53% van alle Facebook gebruikers speelt games op Facebook

# 70% van de Facebook gamers is vrouw

Facebook interactie vind ook duidelijk plaats buiten Facebook.com

# Elke maand connecten ruim 150 miljoen mensen met Facebook via externe websites.

# Er zijn meer dan 100 miljoen mobiele Facebook gebruikers actief

(Bronnen: Social Media Today, Online Media Gazette, Statistics from Facebook press office)

Ondanks mijn sterke geloof dat sociale technologie mensen juist in staat stelt om conventioneel sociaal gedrag te versterken zie je dat deze groei ook leidt tot onpersoonlijker gedrag. Waarom zou je de echt persoonlijke zaken met je 350 Facebook vrienden delen?

Er wordt al langer gespeculeerd over de komst van anti-sociale of personal netwerken. Maar tot op heden zie je nog weinig initiatieven voorbij komen. Vandaag is na maanden van hype een veelbelovend initiatief gestart: Path. Path wordt gezien als het anti-sociale netwerk.

Path noemt zichzelf “The Personal Network”, omdat je bent beperkt tot slechts 50 vrienden! Zoals het bedrijf zelf zegt op hun blog: “Omdat je persoonlijke netwerk is beperkt tot de 50 beste vrienden en familie, kun je er altijd op vertrouwen dat je elk moment, ongeacht hoe persoonlijk het bericht is Path kunt gebruiken. Path is een plek waar je jezelf kan zijn.”

Hoe succesvol Path zal worden moeten we afwachten. Duidelijk is wel dat de anti-social trend is begonnen…

Global brands find value from engaging in social media. Twitter seems to be very popular with 65% of the brands having a presence here. Notable is that European brands have the same Twitter presence as the US brands, 70%.

Facebook and Youtube channels are also valued as important by half of the top brands because the use them quite seriously. Most brands use multiple accounts, channels, blogs, fan pages, names when using these social media. Most striking is that they really engage in conversations with their audiences in different varieties of conversations styles.

For an effective business approach to social media, they suggest the following approach which also reflects the way we at PRIMITIVI like to embedd social in your organization:

1. Monitor your own, and your competitors, social media presence.

2. Get top management “buy-in”.

3. Develop a social media strategy.

4. Define and publish a social media policy.

5. Develop internal structure.

6. Contribute to the community.

7. Participate in good times and in bad.

8. Be perpared to respond in real time.

9. Beyond monitoring, measure the impact of social media engagement.

Check the slideshare underneath for more details on this social media survey.

For instance, women represent more than 55% of the population on social networks such as Facebook and Twitter, whereas men use more reference sites such as Digg. What is also remarkable is that the age group from 35-54 is mostly represented throughout all the mentioned social networks.

The demographics of online social use are always dynamic, but can be helpful in deciphering trends. View the full-size info-graphic.

Below you can the check the full report dorm INSites consulting om the latest figures.

Since 2007 it’s possible to create Facebook Brandpages. According to a just released report titled Inside Facebook Pages most Facebook brandpages look like normal profile pages. The difference is that social brands added functionality.

According to this report, the average Facebook page has 4,596 fans, and only 4% of the 600,000 pages analyzed have more than 10,000 fans.

Only 300 Facebook Brandpages have more than a million fans and those pages have three times as much owner-generated content than an average page.

Successful Facebook branding isn’t easy. So, don’t forget to really add something brilliant to your fans.

With this feature social brands can target multiple countries and languages. Smaller, localized and more effective branding trough Facebook is made possible.

Check this Mashable article on the steps you should take when you want to position your brand on a Facebook Brandpage.

Briefing: Spread the word on the opening of a new IKEA store in Malmo on a tight budget

Campaign
A Facebook profile was made for the store manager, Gordon Gustavsson. On this social profile images were uploaded from IKEA showrooms to his Facebook photo album. Then they put out the word that the first person to tag their name to a product in the pictures, won it.

Results

Thousands of people saw the promotion and spread the word to their friends and family through sharing links on Facebook, through email and word-of-mouth. Sharing on Facebook was also done by using the newsfeed and of course people putting it on their profile. A successful social media campaign with a huge viral effect and for very low cost.

• Gordon made a 1000 Facebook friends helping him spreading the word
• Lots of free PR on IKEA Malmo. Check news overview
• Enough conversations to get it done
• Successful opening of the new store.

And the buzz continues…