Dat Facebook ook in Nederland met ruim 3 miljoen gebruikers een belangrijk onderdeel is geworden van de sociale infrastructuur is evident. Maar wat doet de gemiddelde gebruiker op Facebook?

# Facebook heeft ruim 500 miljoen gebruikers.

#Gemiddeld heeft een Facebook gebruiker 130 vrienden.

# Een gemiddelde bezoeker spendeert ongeveer een uur van zijn dag op Facebook.

Usergenerated content en interesse’s in Facebook is gigantisch aan het groeien en zeer divers

# De gemiddelde Facebook gebruiker is verbonden aan 80 gemeenschappelijke pagina’s, groepen en evenementen.

# Facebook gebruikers houden zich met meer dan 900 miljoen onderwerpen (pagina’s, groepen, evenementen en community’s) bezig op Facebook.

# Elke maand maakt de Facebook gebruiker 90 onderdelen content (web links, nieuwsberichten, blog posts, notities, foto albums, etc.)

# Er worden meer dan 30 miljard onderdelen content gedeeld per maand.

# Meer dan 300.000 gebruikers vertalen de site via de vertalingen toepassing

Gamen op Facebook is BIG

# 53% van alle Facebook gebruikers speelt games op Facebook

# 70% van de Facebook gamers is vrouw

Facebook interactie vind ook duidelijk plaats buiten Facebook.com

# Elke maand connecten ruim 150 miljoen mensen met Facebook via externe websites.

# Er zijn meer dan 100 miljoen mobiele Facebook gebruikers actief

(Bronnen: Social Media Today, Online Media Gazette, Statistics from Facebook press office)

Global brands find value from engaging in social media. Twitter seems to be very popular with 65% of the brands having a presence here. Notable is that European brands have the same Twitter presence as the US brands, 70%.

Facebook and Youtube channels are also valued as important by half of the top brands because the use them quite seriously. Most brands use multiple accounts, channels, blogs, fan pages, names when using these social media. Most striking is that they really engage in conversations with their audiences in different varieties of conversations styles.

For an effective business approach to social media, they suggest the following approach which also reflects the way we at PRIMITIVI like to embedd social in your organization:

1. Monitor your own, and your competitors, social media presence.

2. Get top management “buy-in”.

3. Develop a social media strategy.

4. Define and publish a social media policy.

5. Develop internal structure.

6. Contribute to the community.

7. Participate in good times and in bad.

8. Be perpared to respond in real time.

9. Beyond monitoring, measure the impact of social media engagement.

Check the slideshare underneath for more details on this social media survey.

For instance, women represent more than 55% of the population on social networks such as Facebook and Twitter, whereas men use more reference sites such as Digg. What is also remarkable is that the age group from 35-54 is mostly represented throughout all the mentioned social networks.

The demographics of online social use are always dynamic, but can be helpful in deciphering trends. View the full-size info-graphic.

Below you can the check the full report dorm INSites consulting om the latest figures.

This month Facebook announced that the social network site has got more than 350 million active users. Each user spends an average of 55 minutes each day on Facebook.

In 5 years Facebook has grown from 1 million users to an impressive 350 million users. 300,000 Facebook users helped to translate the platform in 70 different languages.

Each month users upload over 2.5 million photos to their Facebook profile and share more than 3.5 million pieces of content (weblinks, news stories, blog postings, notes, etc.) each week.

Currently there are over 350,000 active Facebook applications, built by 3rd party developers. 250 of these applications have more than 1 million monthly active users.

Approximately 20% of the active users access Facebook through their mobile devices. These users are almost 50% more active on Facebook than non-mobile users.

Will Facebook grow to 500 million users in 2010? If Facebook does, they will be bigger than Microsoft’s Live network that currently has got more than 500 million users.

Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social business-to-consumer marketing. The only differences between B2C and B2B are represented specifically by the influencers, communities, conversations, questions, interactions and their place within the buy and value cycles.

To get a deeper view at B2B social media marketing in 2010, eMarketer graphed the results…

Conveying thought leadership is a clear and promising chance for social brands. 60% of polled B2B marketers reported that thought leadership was at the top of the list for reasons they would engage in social networks. Generating leads and customer feedback served as the second and third top motivators for participation with 49% and 46%.

We can conclude that the dynamics of doing business and the role of influence share similar attributes that significantly benefit from socialized media and participation. So start being a social brand with thought leadership today.

• 65% of consumers have had a digital experience change their opinion about a brand
• Branded experience is replacing advertising
• 73% have posted a review on a social network/website
• 40% of consumers “friended” a brand on their social network
• 26% follows a brand on twitter
• After deals the main reason consumers “friend a brand” is because they are really a fan
• Majority of consumers who engage with a social brand change from passive receivers into brand advocates almost instantly!
• Mobile internet use skyrocketing
• Multiple positive brand experiences build and make a brand
• Connected Consumers are the new Mainstream

Download the full report here

Social media zorgen voor een fundamentele verandering van de wijze waarop we als merk communicatie inzetten. Bovenstaande video van Eric Qualman van Socialnomics geeft in het kort weer wat de laatste stats zijn op het gebied van social media marketing. Een paar voorbeelden.

• In 2010 zal de groep Gen Y groter zijn dan de groep Baby Boomers
• 96% van deze groep is lid van een sociaal netwerk
• In de VS is 1 op de 8 huwelijken tot stand gekomen dankzij sociale netwerken
• Facebook heeft de afgelopen 9 maanden 100 miljoen gebruikers erbij gekregen
• 80% van de organisaties gebruikt LinkedIn als primaire tool om nieuwe werknemers te werven
• Twitter gebruik gebeurt voor 80% via mobiele apparaten.
• Dit jaar is het Boston College gestopt met het distribueren van e-mail addressen aan nieuwe studenten!
• Er zijn momenteel 200 miljoen Blogs. 54% v/d bloggers post of tweet dagelijks content.