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Archive for the ‘Social Branding’ Category

Digital Branding: Social experience matters

maandag, november 30th, 2009
Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:
  • 65% of consumers have had a digital experience change their opinion about a brand
  • Branded experience is replacing advertising
  • 73% have posted a review on a social network/website
  • 40% of consumers "friended" a brand on their social network
  • 26% follows a brand on twitterRead More....

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Spread the Pic with IKEA on Facebook

zondag, november 29th, 2009
The DIY mentality of IKEA has been put to practice in this social Facebookcampaign. Straight & simple concept, tag the picture share with it your friends on Facebook and spread the pic. The perfect example of how a social campaign should work. Read More....

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Social media marketing nu echt in de mix!

donderdag, juli 23rd, 2009
Als pioneer op het gebied van social media marketing kunnen we niet nalaten op even kort stil te staan bij een vandaag gepubliceerd onderzoek over social media. Bij Primitivi merken we namelijk al langer dat steeds meer merken overtuigd zijn van de inzet van social media marketing. Adformatie publiceert vandaag de resultaten van een onderzoek uitgevoerd door Blauw Research onder adverteerders en bureaus naar de houding en inzet van social media. Wat valtRead More....

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