Archive for the ‘Social Branding’ Category
Real conversations are going on
vrijdag, mei 7th, 2010
Not really surprisingly for us but real conversations seem to be going on amongst brands and their audiences says a recent study form Burson-Marsteller. Eight out of ten of the largest 100 companies in the Fortune Global 500 index uses one or more popular social media platforms.
Global brands find value from engaging in soRead More....
What Matters Now
woensdag, december 16th, 2009
Our marketing hero Seth Godin pulled it off again. To launch his new guru-crowdsourced book What Matters Now he decided to go viral. And it worked :-)
A deluge of ideas include Tony Hsieh (Zappos.com)Read More....
Thought leadership in B2B social marketing
zondag, december 13th, 2009Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social businRead More....
Most popular Brandpages on Facebook
donderdag, december 3rd, 2009We spend 8 billion minutes on Facebook each day. Surely social brands want to be part of that. But how easy is this?
Since 2007 it’s possible to create Facebook Brandpages. According to a just released rRead More....
Branding trough Facebook made easier
dinsdag, december 1st, 2009
With more than 350 miljoen users worldwide Facebook has become the most dominant social network in the Western Digisphere. But how can you target your branding in a effective way per country? Facebook has made this easier with the following feature. Facebook just added the possibility to choose your audience visibility on wall postings:
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