Thought leadership in B2B social marketing »
By Paolo Martorino on Dec 13, 2009 in Featured, Social B2B, Social Branding, Social Facts & Figures | Comments Off
Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social business-to-consumer marketing. The only differences [...]