With more than 350 miljoen users worldwide Facebook has become the most dominant social network in the Western Digisphere. But how can you target your branding in a effective way per country? Facebook has made this easier with the following feature. Facebook just added the possibility to choose your audience visibility on wall postings:
Read More....
Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:
65% of consumers have had a digital experience change their opinion about a brand
Branded experience is replacing advertising
73% have posted a review on a social network/website
40% of consumers "friended" a brand on their social network
The DIY mentality of IKEA has been put to practice in this social Facebookcampaign. Straight & simple concept, tag the picture share with it your friends on Facebook and spread the pic. The perfect example of how a social campaign should work.