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Thought leadership in B2B social marketing

zondag, december 13th, 2009
Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social businRead More....

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Posted in Featured, Social B2B, Social Branding, Social Facts & Figures | Comments Off

Digital Branding: Social experience matters

maandag, november 30th, 2009
Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:
  • 65% of consumers have had a digital experience change their opinion about a brand
  • Branded experience is replacing advertising
  • 73% have posted a review on a social network/website
  • 40% of consumers "friended" a brand on their social network
  • 26% follows a brand on twitterRead More....

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Posted in Featured, Social Branding, Social Facts & Figures, Social Trends | Comments Off

Spread the Pic with IKEA on Facebook

zondag, november 29th, 2009
The DIY mentality of IKEA has been put to practice in this social Facebookcampaign. Straight & simple concept, tag the picture share with it your friends on Facebook and spread the pic. The perfect example of how a social campaign should work. Read More....

Posted in Featured, Social Branding, Social Campaigns, Social Networks, Uncategorized | Comments Off

Feeling lonely in the Linkedin dessert?

vrijdag, november 27th, 2009
Current.tv always has the most funny en cynical videos on social networks. This time it's Linkedin that gets the right boost... Read More....

Posted in Featured, Social Networks | Comments Off

Social media marketing nu echt in de mix!

donderdag, juli 23rd, 2009
Als pioneer op het gebied van social media marketing kunnen we niet nalaten op even kort stil te staan bij een vandaag gepubliceerd onderzoek over social media. Bij Primitivi merken we namelijk al langer dat steeds meer merken overtuigd zijn van de inzet van social media marketing. Adformatie publiceert vandaag de resultaten van een onderzoek uitgevoerd door Blauw Research onder adverteerders en bureaus naar de houding en inzet van social media. Wat valtRead More....

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Posted in Social Branding, Social Campaigns | Comments Off