Not really surprisingly for us but real conversations seem to be going on amongst brands and their audiences says a recent study form Burson-Marsteller. Eight out of ten of the largest 100 companies in the Fortune Global 500 index uses one or more popular social media platforms.
Global brands find value from engaging in social media. Twitter seems to be very popular with 65% of the brands having a presence here. Notable is that European brands have the same Twitter presence as the US brands, 70%.
Facebook and Youtube channels are also valued as important by half of the top brands because the use them quite seriously. Most brands use multiple accounts, channels, blogs, fan pages, names when using these social media. Most striking is that they really engage in conversations with their audiences in different varieties of conversations styles.
For an effective business approach to social media, they suggest the following approach which also reflects the way we at PRIMITIVI like to embedd social in your organization:
1. Monitor your own, and your competitors, social media presence.
2. Get top management “buy-in”.
3. Develop a social media strategy.
4. Define and publish a social media policy.
5. Develop internal structure.
6. Contribute to the community.
7. Participate in good times and in bad.
8. Be perpared to respond in real time.
9. Beyond monitoring, measure the impact of social media engagement.
Check the slideshare underneath for more details on this social media survey.