The shift from creating to sharing
In the recent years more and more people have become active online, and the use of social media has shifted from creating to sharing. One of the reasons is that new technologies enable a large group of people to engage in online conversation. Not everyone is willing to blog a whole article, but sending a comment or a re-tweet is easily done and integrated in online behaviour. The illustration below from Flowtown and Postrank depicts this shift of the last three years. The conversation is taking place online and that’s the place where you can learn the most.
