Demographics help you to get an insight in who is using which social platform. It helps you decide where you should focus your social media strategy on, depending on your market. We at PRIMITIVI love info-graphics and Flowtown came up with this wonderful one. Social networks have experienced an explosive growth and this info-graphic gives you a good overview of the demographics of the users.
For instance, women represent more than 55% of the population on social networks such as Facebook and Twitter, whereas men use more reference sites such as Digg. What is also remarkable is that the age group from 35-54 is mostly represented throughout all the mentioned social networks.
The demographics of online social use are always dynamic, but can be helpful in deciphering trends. View the full-size info-graphic.