We spend 8 billion minutes on Facebook each day. Surely social brands want to be part of that. But how easy is this?
Since 2007 it’s possible to create Facebook Brandpages. According to a just released report titled Inside Facebook Pages most Facebook brandpages look like normal profile pages. The difference is that social brands added functionality.
According to this report, the average Facebook page has 4,596 fans, and only 4% of the 600,000 pages analyzed have more than 10,000 fans.
Only 300 Facebook Brandpages have more than a million fans and those pages have three times as much owner-generated content than an average page.
Successful Facebook branding isn’t easy. So, don’t forget to really add something brilliant to your fans.