The DIY mentality of IKEA has been put to practice in this social Facebookcampaign. Straight & simple concept, tag the picture share with it your friends on Facebook and spread the pic. The perfect example of how a social campaign should work.
Briefing: Spread the word on the opening of a new IKEA store in Malmo on a tight budget
Campaign
A Facebook profile was made for the store manager, Gordon Gustavsson. On this social profile images were uploaded from IKEA showrooms to his Facebook photo album. Then they put out the word that the first person to tag their name to a product in the pictures, won it.
Results
Thousands of people saw the promotion and spread the word to their friends and family through sharing links on Facebook, through email and word-of-mouth. Sharing on Facebook was also done by using the newsfeed and of course people putting it on their profile. A successful social media campaign with a huge viral effect and for very low cost.
And the buzz continues…