Social/digital branding is changing perception in a big way. Razorfish today published the Digital Brand Experience Report. We found the following key findings interesting:
65% of consumers have had a digital experience change their opinion about a brand
Branded experience is replacing advertising
73% have posted a review on a social network/website
40% of consumers “friended” a brand on their social network
26% follows a brand on twitter
After deals the main reason consumers “friend a brand” is because they are really a fan
Majority of consumers who engage with a social brand change from passive receivers into brand advocates almost instantly!
Mobile internet use skyrocketing
Multiple positive brand experiences build and make a brand