Primitivi - Social Media Marketing Bureau

This month Facebook announced that the social network site has got more than 350 million active users. Each user spends an average of 55 minutes each day on Facebook.

This month Facebook announced that the social network site has got more than 350 million active users. Each user spends an average of 55 minutes each day on Facebook.

In 5 years Facebook has grown from 1 million users to an impressive 350 million users. 300,000 Facebook users helped to translate the platform in 70 different languages.

Each month users upload over 2.5 million photos to their Facebook profile and share more than 3.5 million pieces of content (weblinks, news stories, blog postings, notes, etc.) each week.

Currently there are over 350,000 active Facebook applications, built by 3rd party developers. 250 of these applications have more than 1 million monthly active users.

Approximately 20% of the active users access Facebook through their mobile devices. These users are almost 50% more active on Facebook than non-mobile users.

Will Facebook grow to 500 million users in 2010? If Facebook does, they will be bigger than Microsoft’s Live network that currently has got more than 500 million users.

Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social business-to-consumer marketing. The only differences between B2C and B2B are represented specifically by the influencers, communities, conversations, questions, interactions and their place within the buy and value cycles.

To get a deeper view at B2B social media marketing in 2010, eMarketer graphed the results…

Conveying thought leadership is a clear and promising chance for social brands. 60% of polled B2B marketers reported that thought leadership was at the top of the list for reasons they would engage in social networks. Generating leads and customer feedback served as the second and third top motivators for participation with 49% and 46%.

We can conclude that the dynamics of doing business and the role of influence share similar attributes that significantly benefit from socialized media and participation. So start being a social brand with thought leadership today.

We spend 8 billion minutes on Facebook each day. Surely social brands want to be part of that. But how easy is this?

Since 2007 it’s possible to create Facebook Brandpages. According to a just released report titled Inside Facebook Pages most Facebook brandpages look like normal profile pages. The difference is that social brands added functionality.

According to this report, the average Facebook page has 4,596 fans, and only 4% of the 600,000 pages analyzed have more than 10,000 fans.

Only 300 Facebook Brandpages have more than a million fans and those pages have three times as much owner-generated content than an average page.

Successful Facebook branding isn’t easy. So, don’t forget to really add something brilliant to your fans.

With more than 350 miljoen users worldwide Facebook has become the most dominant social network in the Western Digisphere. But how can you target your branding in a effective way per country? Facebook has made this easier with the following feature. Facebook just added the possibility to choose your audience visibility on wall postings:

With this feature social brands can target multiple countries and languages. Smaller, localized and more effective branding trough Facebook is made possible.

Check this Mashable article on the steps you should take when you want to position your brand on a Facebook Brandpage.